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JAMB and WAEC Commerce questions: Advertising and marketing

32 questions with answers and explanations. Tap an option to check yourself.

AllJAMBWAEC
All topicsAdvertising and marketing · 32Business management and environment · 32Commerce and its scope · 31Communication · 33Computers and ICT in business · 29Consumer protection · 30Documents used in trade · 34Elements of commercial law · 31Financing a business · 32Foreign trade · 40Forms of business organisation · 40Home trade: retail and wholesale · 40Insurance · 39Money and banking · 40Occupation and production · 33The stock exchange · 34Transport · 33Warehousing · 28

  1. Question 1· Advertising and marketing· WAEC

    Persuasive advertising mainly

    Explanation and discussion

  2. Question 2· Advertising and marketing· WAEC

    Advertising that compares a product favourably with rivals is

    Explanation and discussion

  3. Question 3· Advertising and marketing· WAEC

    Free samples and price discounts are methods of

    Explanation and discussion

  4. Question 4· Advertising and marketing· WAEC

    Advertising aimed at persuading consumers to buy a particular brand is

    Explanation and discussion

  5. Question 5· Advertising and marketing· JAMB

    Advertising paid for jointly by an association of producers of the same product, such as rice farmers, is

    Explanation and discussion

  6. Question 6· Advertising and marketing· JAMB

    Advertising that promotes a product by giving facts about it is

    Explanation and discussion

  7. Question 7· Advertising and marketing· JAMB

    Public relations aims mainly to

    Explanation and discussion

  8. Question 8· Advertising and marketing· WAEC

    Branding helps a manufacturer to

    Explanation and discussion

  9. Question 9· Advertising and marketing· JAMB

    Advertising that reminds consumers about a well-known brand is

    Explanation and discussion

  10. Question 10· Advertising and marketing· JAMB

    Personal selling involves

    Explanation and discussion

  11. Question 11· Advertising and marketing· JAMB

    A sales representative who demonstrates a product to a buyer is engaged in

    Explanation and discussion

  12. Question 12· Advertising and marketing· WAEC

    A disadvantage of advertising is that it

    Explanation and discussion

  13. Question 13· Advertising and marketing· WAEC

    The Advertising Regulatory Council of Nigeria (formerly APCON) mainly

    Explanation and discussion

  14. Question 14· Advertising and marketing· JAMB

    Which medium of advertising reaches people who cannot read?

    Explanation and discussion

  15. Question 15· Advertising and marketing· JAMB

    Public relations aims to

    Explanation and discussion

  16. Question 16· Advertising and marketing· WAEC

    Free samples are a method of

    Explanation and discussion

  17. Question 17· Advertising and marketing· JAMB

    Which of the following is a disadvantage of advertising to the consumer?

    Explanation and discussion

  18. Question 18· Advertising and marketing· JAMB

    A disadvantage of advertising to consumers is that it

    Explanation and discussion

  19. Question 19· Advertising and marketing· JAMB

    Advertising designed to win customers from rival brands is

    Explanation and discussion

  20. Question 20· Advertising and marketing· WAEC

    Which medium best reaches people in rural areas who cannot read?

    Explanation and discussion

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