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JAMB Commerce questions: Advertising and marketing

16 questions with answers and explanations. Tap an option to check yourself.

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All topicsAdvertising and marketing · 16Business management and environment · 17Commerce and its scope · 15Communication · 16Computers and ICT in business · 14Consumer protection · 14Documents used in trade · 16Elements of commercial law · 15Financing a business · 16Foreign trade · 21Forms of business organisation · 21Home trade: retail and wholesale · 21Insurance · 21Money and banking · 21Occupation and production · 16The stock exchange · 17Transport · 17Warehousing · 13

  1. Question 1· Advertising and marketing· JAMB

    Advertising paid for jointly by an association of producers of the same product, such as rice farmers, is

    Explanation and discussion

  2. Question 2· Advertising and marketing· JAMB

    Advertising that promotes a product by giving facts about it is

    Explanation and discussion

  3. Question 3· Advertising and marketing· JAMB

    Public relations aims mainly to

    Explanation and discussion

  4. Question 4· Advertising and marketing· JAMB

    Advertising that reminds consumers about a well-known brand is

    Explanation and discussion

  5. Question 5· Advertising and marketing· JAMB

    Personal selling involves

    Explanation and discussion

  6. Question 6· Advertising and marketing· JAMB

    A sales representative who demonstrates a product to a buyer is engaged in

    Explanation and discussion

  7. Question 7· Advertising and marketing· JAMB

    Which medium of advertising reaches people who cannot read?

    Explanation and discussion

  8. Question 8· Advertising and marketing· JAMB

    Public relations aims to

    Explanation and discussion

  9. Question 9· Advertising and marketing· JAMB

    Which of the following is a disadvantage of advertising to the consumer?

    Explanation and discussion

  10. Question 10· Advertising and marketing· JAMB

    A disadvantage of advertising to consumers is that it

    Explanation and discussion

  11. Question 11· Advertising and marketing· JAMB

    Advertising designed to win customers from rival brands is

    Explanation and discussion

  12. Question 12· Advertising and marketing· JAMB

    An advertising agency

    Explanation and discussion

  13. Question 13· Advertising and marketing· JAMB

    Informative advertising is common for

    Explanation and discussion

  14. Question 14· Advertising and marketing· JAMB

    Which medium is best for reaching motorists on a highway?

    Explanation and discussion

  15. Question 15· Advertising and marketing· JAMB

    Giving free samples of a new product to customers is a form of

    Explanation and discussion

  16. Question 16· Advertising and marketing· JAMB

    In advertising, a slogan is

    Explanation and discussion

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